Yucatan

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The client

Yucatan - Logo

Since it was founded in Paris in 1994, Yucatan has been supporting companies with their communication strategy, building their brand awareness and protecting their reputation.
From start-ups to international groups, Yucatan serves every sector, especially IT, healthcare, biotechnology, the environment, automotive, industry, construction and retail.
Yucatan is a member of the Worldcom Public Relations Group and of the French PR consultancy association (Syndicat du Conseil en Relations Publics).

The needs

The Yucatan agency contacted me to improve the organic search rankings of its WordPress website while keeping its existing design. The mock-ups had already been produced and approved, and I had to create a custom theme with all the SEO optimisations. All of this integration work had to be done in 2 languages (French and English).

The solutions

I delivered:

  • A keyword study to define the new site structure
  • Proofreading and optimisation of the content to improve organic search rankings
  • Website development
  • TheWordPress integration of all the mock-ups (more than twenty) and content, in French and English (language management plugin: Polylang)

I continue to support the Yucatan agency with its SEO needs as well as with the maintenance and performance of its WordPress website.

Genesis Framework | Divi Builder | Polylang | Search and Filter | Metabox

 

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