Le P’tit Franc

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The client

Le P’tit Franc is a family jewellery workshop founded in 2015 by Mickaël and Céline in Noirmoutier-en-l’Île, in Vendée, France. Their jewellery is made from genuine franc coins, which can be personalised by year of minting: the perfect gift idea around a birth year. The brand sells through its website, its shop in Noirmoutier and retailers all over France.

Page d’accueil du P’tit Franc sur mobile

Boutique en ligne du P’tit Franc sur mobile

Fiche produit sur mobile : choix de l’année de la pièce, de la finition et du cordon

Page Ma pièce : bijou créé à partir d’une pièce du client, sur mobile

Page Notre histoire du P’tit Franc sur mobile

Carte des revendeurs du P’tit Franc sur mobile

The needs

I took over the website in 2023, after a WordPress redesign. It had been delivered without a child theme: the theme and plugins could not be updated without losing the customisations. Problems were piling up, from slowness to incorrect retailer prices.

The first step was to stabilise the shop, then to evolve it to support its growth, for both consumers and retailers.

Page d’accueil du P’tit Franc sur ordinateur

Boutique WooCommerce avec recherche et filtres par catégorie, finition et prix

Fiche produit personnalisable sur ordinateur

The solutions

After a full diagnosis, I put the website back on a sound footing, then evolved it as needs arose:

Child theme and updates : customisations are grouped in a child theme, and the theme and plugins can once again be updated safely.
Retailer prices : prices corrected and displayed excluding VAT for logged-in retailers.
Performance : many slowness issues fixed, for a faster shop.
Shipping : new delivery solutions installed.
Discount codes : coupon rules reserved for customers.
Invoices : invoice management set up.
Day-to-day follow-up : WordPress maintenance and support, fixes and improvements.

Result: on a website that is finally stable, sales volume grew by 41% between 2024 and 2025.

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