Adaliance

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The client

Adaliance

Adaliance is a consulting and training firm founded in 2012. It supports executives, HR directors and managers in their digital transformation, artificial intelligence and skills development projects. With 400 experts, over 300 client companies and Qualiopi certification, Adaliance offers a wide range of training courses: management, AI and digital, human resources, GDPR, customer relations…

The needs

I have been working with Adaliance continuously for over a year. The website has to keep up with a fast-changing offer (AI transformation, ROI measurement, coaching): new pages must be created regularly, content enriched, and the site kept fast and well ranked.

The solutions

I work on the whole website, from content to technical matters:

  • Content development : writing and enriching pages, to support the offer and SEO.
  • Page design and development with ACF Pro : new pages such as AI Transformation or ROI measurement, built with custom, reusable ACF blocks (WordPress design and development).
  • Dendreo API connection : training course pages (objectives, duration, format, OPCO / FNE funding eligibility…) are fed by Dendreo and styled to match the website's design.
  • Performance : faster loading (cache, images, scripts) for a fast website, including on mobile.
  • Internal linking : links between areas of expertise, training courses, case studies and articles, to guide visitors and strengthen organic search rankings.
  • Maintenance and support : updates, fixes and improvements as needed (WordPress maintenance).

Custom theme | ACF Pro | Dendreo API | WP Rocket | Contact Form 7

 

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