Barbara Vinet, freelance WordPress developer

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Looking for an experienced freelance WordPress developer to create, redesign or evolve your website? A WordPress developer since 2012 and a designer for over 15 years, I build custom showcase and e-commerce websites: fast, secure, mobile-first, and easy for you to manage on your own. I work with businesses, freelancers and agencies, from Paris and Nantes, and remotely across France.

What I do for you

Custom WordPress website

A theme developed for you with ACF Pro, with no heavy builder: a fast website and an admin area designed around your content.

WooCommerce shop

Catalogue, payment, shipping: a complete online shop that you manage yourself. I also migrate Shopify stores to WooCommerce.

WordPress website redesign

A new design, content migration and redirects to keep your search rankings.

SEO and performance optimisation

Page structure, loading speed, images, tags: a website that Google understands and that your visitors enjoy browsing.

Audit, maintenance and support

Updates, backups, security and small changes, for a website that is always in good shape.

Got a project in mind?

Tell me what you need: I will reply personally, with a free, no-obligation quote.

My background

Ligne de parcours de Barbara Vinet, de la communication au développement WordPress sur mesure

From communications to code

After a broad degree in communications and marketing in Paris, I first worked in communications agencies and in the press. That is where I realised that a website is first and foremost a communication tool, before being a technical object.

Eight years in the United States

While living in the United States, I retrained in graphic design and development: classes at Mercer County Community College (New Jersey), then online courses, including PHP and Illustrator. I then worked for an agency in Houston and founded Pink Guava Design in 2008.

From HTML to CMSs

At the same time, I developed many static websites in HTML and CSS, then explored several CMSs: ModX, Joomla, PrestaShop.

2012: discovering WordPress

One day in 2012, I installed WordPress. It was a revelation! Since then, I have hardly worked with anything else, apart from a brief detour with a few Shopify sites, without much conviction. WordPress makes it possible to build high-performance showcase and e-commerce websites, with one real advantage: clients can run their website on their own.

From builders to custom code

Over the years, I have built websites with Genesis, Divi and then Oxygen Builder, and today I develop custom WordPress themes with ACF Pro: lightweight code, fields designed around your content, and a simple admin area.

Technical expertise

Every project relies on proven tools, chosen for their reliability and lightness, never to pile up features.

Custom WordPress
ACF Pro
PHP
JavaScript / jQuery
HTML5 / CSS3
Responsive design
WooCommerce
Shopify → WooCommerce migration
Oxygen Builder
Divi Builder
Genesis Framework
Performance (WP Rocket, Imagify)
Eco-design
SEO (Yoast)
Multilingual (WPML, Polylang)
GDPR and accessibility
Figma
Illustrator / Photoshop
Git, WP-CLI, staging and deployment

How I work

Barbara Vinet, développeuse WordPress freelance

Transparency

I work with complete transparency with my clients. Your expectations come first, and I am not here to sell you features that don't match your needs.

Autonomy and controlled costs

I like to deliver a great communication tool to my clients, without tying them to expensive, disproportionate recurring costs.

Sensible maintenance

WordPress requires maintenance : updates keep hacking risks at bay. A good host combined with my methodology (especially the choice of plugins) greatly reduces your yearly costs.

How your project works

  1. Discussion and quote : we talk about your goals, then I send you a detailed, no-obligation quote.
  2. Mock-ups : I design the main pages and we fine-tune them together.
  3. Development : I build the website on a test environment that you can view at any time.
  4. Launch and handover : a seamless launch, then I show you how to manage your content.
  5. Follow-up : maintenance and changes, if you wish.

Why a freelance developer rather than an agency?

With me, you have one single point of contact, from the first call to launch: the person who advises you is the one who builds your website. No middlemen, quick answers and a budget spent on your project, not on overheads.

Frequently asked questions

How much does a custom WordPress website cost?

Every project is different: a showcase website starts at €599, a WooCommerce shop at €1,599. The quote is free and detailed.

How long does it take to build a website?

About 15 days for a showcase website, once the content is ready. For a WooCommerce shop, it depends on the catalogue.

Can you take over an existing WordPress website?

Yes: I start with an audit (plugins, security, performance), then I fix, evolve or redesign the website.

Do you use a page builder?

Today, I develop custom themes with ACF Pro: lighter, faster and easier to manage. I can also work on Divi or Oxygen websites.

Do you offer maintenance after launch?

Yes, with plans tailored to your website: see maintenance and support.

Do you work remotely?

Yes, anywhere in France and abroad. Meetings are also possible in Paris and Nantes.

Planning a new WordPress website or a redesign?

Let's talk: I will reply personally and advise you with no obligation.
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