Cap Terre, an environmental, sustainability and energy consultancy, is a Groupe Betom company.
For almost 20 years, Cap Terre has been supporting public and private players in construction, real estate and urban planning across the entire sustainable development value chain. The consultancy works as project manager, client's assistant and user's assistant, on new builds, renovations and operations, across all types of projects (offices, residential, retail, logistics and public facilities).
Groupe Betom asked me to create a new WordPress website for Cap Terre. The goal was to modernise the website's design and align it with the group's other websites. I therefore adapted the custom theme used on the group's various websites. This new website was also designed to generate leads.
I started this project by defining a new site structure likely to improve the organic search rankings of the WordPress website : many pages were created to reach this goal in a fast-growing market.
A new WordPress design was created and then integrated. The custom theme developed for the group's other companies was then adapted to the requirements of this new website.
Genesis Framework | Divi Builder | SEO optimisation | Search and Filter | Maintenance
